100K ZONE embodies a diverse narrative of individuals experiencing the power struggle between the evolution of ideas and the societies narrow minded perception of difference in an attempt to advocate for the acceptance creativity at all means . The collection combines a uniquely gothic aesthetic featuring black elongated silhouettes adorned with industrial hardware; an abode to societies adoration with utilitarianism. Combined with today’s trend driven concept of athleisure present through relaxed fabrications, oversized forms and emphasises the creative mind of the individual through functional versatility. It Is through the recontextualization of these common menswear silhouettes that emphasises the need for individual creativity and expression as a means of presenting something new and out of the box.
100K ZONE - 2019 Capsule Collection - Available NOW!