The Zone
The duality of the human condition allows society to understand both dystopian and utopian ideals as a means of evoking radical social change. The 100K ZONE philosophises the components of a dystopia or a deconstructed version of a planned landscape, a society parallel to society - expressing changes in social structure and belief systems in order to advocate for new ideas. Hence, it is the society of grotesque individuals inhabiting the zone that explore creative freedom as an act of liberation from societies narrowminded perceptions.
WHO WILL STAND?
Our Story
FOUNDED IN 2018, TALAMADE IS A DIVERSE ATHLEISURE LABEL REDEFINING THE RELATIONSHIP BETWEEN MODERN CASUAL WEAR AND GOTHICISM AS A MEANS OF ADVOCATING FOR NEW IDEAS. WITH SPECIFIC ATTENTION TO CREATING CLOTHING FOR ALL, TALAMADE HOLDS ITS ROOTS WITHIN ANDROGYNY, ANTI-FASHION AND A WORLD THAT EMPHASISES INDIVIDUAL EXPRESSION AS A WAY TO BREAK DOWN SOCIAL BARRIERS.
ALL PRODUCTS ARE CREATED IN LINE WITH MENSWEAR SIZING AND FUNCTIONALITY, HOWEVER ARE INTENDED FOR ALL GENDERS AND IDENTITIES. OVERSIZED SILHOUETTES, RELAXED FABRICATIONS AND VERSATILITY ARE CORE FACTORS THAT INFORM OUR AESTHETIC.
THE BRAINCHILD OF TALA SURACE, TALAMADE WAS LAUNCHED WITH THE AIM TO FILL WHAT TALA SAW AS A NEED FOR GOTHIC FASHION THAT SPEAKS NOT JUST TO INDIVIDUALITY, BUT RAW CREATIVITY.
TALAMADE HIGHLIGHTS THE DIVERSITY OF YOUTH CULTURE WHILE EXPLOITING CURRENT FASCINATIONS WITH HIGH-END ATHLEISURE TO OVERTHROW THE CONSTRAINTS OF FORMALWEAR.
AFFA PEOPLES CHOICE AWARD WINNERS 2021 - 100K ZONE UNLIMITED: 2020/2021 CAMPAIGN
Personas
It is the ‘mass’ or collective group of creatives within this post-apocalyptic scene that are placed into a segregated yet ‘liberal’ environment governed by corrupt leaders; The Saint, The Anarchist and The Subduer. The group poses a tiered structure of three states of experience that communicate in which they came to idolize creative expression.
The Anarchist fuelled by pure hatred leading their world into chaos, The Subduer or a victim of societies mistreatment obtaining a peaceful/tiresome tone and The Saint or the voice of reasoning and final decision maker between the personas. In order for a ‘society’ to function authoritative figures combined with a natural hierarchy must be prominent for a following to be formed by its adherents. It is the presented personalities that advise the mass within a deconstructed yet multifaceted world, prompting the audience to question the intent of the revealed totalitarianism, reflecting construed ideologies of freedom.
The notion of an intentionally horrific landscape does not exist. It is the practice of a utopia or ideal world that poses the potential failure of new ideas – that is our dystopia. It is the emotionally unkept nature of humanity that allows these figures to transcend the purity of their ideas In order to achieve a distorted purpose.